SportsAds is an intelligent software solution which empowers the Sports Industry to optimise their advertising potential at all levels of stakeholdership.
Via a central role of the sports federation, we create a local sports media network via integration of our customizable software solution. Ready to use and beneficial for all stakeholders such as clubs, sponsors and advertisers.
Associations are searching for new revenue models that can contribute to stimulating growth within the sport, number of members, clubs and income.
Clubs do not have enough time, volunteers, knowledge and experience to independently take care of the entire acquisition, monitoring, optimisation and reporting of advertisers and sponsors.
Advertisers want one integrated local network and contact point within the sports market. They need one partner for the complete advertisement management for multiple sports organisations and suitable for all digital channels.
Our ad serving technology uses sophisticated algorithms to turn data into unprecedented levels of insights, federations can boost their yields and save time. Our consultants will help the organisation to analyze and optimize existing processes, strategies and technologies. Data and analytics will increasingly shape the business side of the sports industry. This will make business more competitive and succesful in this dynamic digital publishing environment.
It’s possible to integrate SportsAds for multiple sports such as: swimming, tennis, hockey, athletics, volleyball and basketball.
Advertisers sell their campaigns to the sports federations, in return they will receive impressions/views and clicks from players and clubs.
The Federation is leading in the process of acquisition and distribution of advertisements from external parties or sponsors. They could only use their own digital channels (website, app and television) or spread the banners to federation and club channels. The reach and network will grow further when a association decides to distribute the campaigns to their clubs as well.
The club will offer advertising space in exchange for extra income. A club could choose multiple banner packages for website, app and/or television.
They also need to decide the percentage of banner space (100%, 75% or 50%).
In the case of 75% or 50% they could use the remaining space (25% or 50%) for their own local sponsors. These incomes are for the club.
1 integrated advertising management system/network for all digital channels
Reduce workload volunteers and employees
Real-time insights (income and result of campaigns)
Separate login and management environment for federation and club
Determine your personal blacklist with sponsors
50-50 division between club & federation, clubs can book their own sponsors and receive extra income
See our sports ads management software solution in action: Request a customized product demonstration and discover how your sport federation can take your business to the next level.
Please complete the form and we will get in touch with you as soon as possible. Our support service is also available for questions via [email protected] and +31 (0)36 7115100.
We believe that data should be the driver of every digital solution we built. Our ready-made or custom-built solutions improve sports management throughout all levels of stakeholdership (associations, clubs, players and sponsors).
For both team or individual, structured or social, competition or tournament sports, we develop component-based solutions customised to the needs of the organisation.
We provide software that empowers complex fixtures creation, increase of userbases, player engagement, rights management and new commerce opportunities.
We add value. We bridge the gap between IT and Sports.
